JonahGreenfieldUnit1

Theories – The Final Question Theory = Purple Theorist = Black  Active/passive audiences Hypodermic Needle Theory Cohen (Moral Panics) Desensitisation  Mulvey Male Gaze Anderson Media violence on youth Gauntlett ( Media effects is outdated) - Counter-argument Blumler and Katz Uses and Gratifications - Counter-argument Jenkins Collaboration and participatory culture - Counter-argument Hypodermic Needle Theory Theorises that audiences are essentially passive, and will readily absorb messages relayed to them by the media. This means that, after watching a violent horror film, or playing a violent POV shooter, audience members will be negatively influenced. This presupposes that audiences are passive (unable to reject media messages) rather than active (they make sense of media messages through personal and social contexts). Remember to watch this clip: https://www.pbs.org/video/are-video-games-really-making-us-more-violent-0mno4o/?fbclid=IwAR3QQjHNP73xwMjP_pzYK9acp4Weg4lq4m-...

  Ownership It is owned by Activision Developers of the games in a rotational basis: • Infinity ward • Treyarch • Sledgehammer games Franchising Activision also franchises the Call of Duty brand to a number of different companies. Merchandise includes action figures, comic books and card games. E.g. Explicit figurines with weapons Marketing and Distribution  (notes from the article) It is a video games franchise that has brought in a lot of revenue since 2013 (the article is from 2017) In terms of marketing, they have used celebrity endorsement as a strategy to market the videogame. E.g. Michal B Jordan One of the ways to connect with their audience is to tease out exclusive content by baking puzzles into trending digital platform. They release teasers about every six months. Billboards is a traditional strategy of marketing that it is also used. E.g. BFI billboard Live stream on Facebook, twitter and Instagram, this helps as it hits a big age range for their target audi...

Point, Example, Explain, Theory ( P E E T ) You will need 3X paragraphs​ The first paragraph should include a brief introduction (a sentence or two), introducing the question and the set text you have chosen.​ ​ Each paragraph should then follow this structure:​ Point – what is the point you are making? ​ Example – where does this specifically link to the set text?​ Explain – how does it link back to the question and why? Here is when you can expand on your media language.​ Theory – what theory does this link support? Analyse how genre conventions have been used to create meaning in a media product you have studied (12 marks) Jordan Peel's 2017 film Get Out uses several character stereotypes to highlight the horror genre. This response will analyse how genre conventions have been used to create meaning within the film, with a main focus on the first scene.  Get Out's opening sequence presents its horror genre with the use of camera and mise-en-scene. The film begins with t...

​Different Platforms:​ AM (Amplitude Modulation)​ FM (Frequency Modulation)​ DAB (Digital Audio Broadcasting, available via a DAB radio) ​ Dedicated station’s website​ Radio apps DAB​ DAB radio stands for (Digital Audio Broadcasting, available via a DAB radio)​ Advantages of this platform =​ There is a much wider range of stations offered on DAB radio​ DAB has a more reliable signal ​ DAB radio is available over longer distances. Heart FM target audiences   Gender: all Race: all Age: 25-44 Class: middle to above Ethnicity: all Heart Print ad Above-the-line & traditional advertising; Billboard Use of strawberries connoting the red for hearts logo Drippy Cream Heart Video ad Repetition in the use of red – everywhere – travels with you wherever you go. Heart Radio Target Audience – parents demographic - inclusive to the families – Concept of the advert – family friendly. Could be humours to an older audience who are the target audience. Feel good – utopia way of life – by listenin...

Tabloids Tabloids- informal language, more images, content driven by- gossip, celebrity news, sports coverage, competitions- i.e the news values are low ​ Cheaper than broadsheets – targets working class reader​ Also, manual/ semi-skilled workers Broadsheet Based on politics and current affairs- serious current events , examined from a serious perspective- truth, information, argument ​ More text than images- in depth journalism ​ Formal language​ The Telegraph / Sunday Telegraph- always Conservative/ Tory ​ The Times/ Sunday Times- change political view depending on who Murdoch wants to please. Blair / Labour was in power, Murdoch’s newspapers supported Blair ​ The Independent/Guardian – centre/ left of centre/ moderate view/ traditionally Labour  Mediation The process through which events or information are interpreted and represented, shaping how audiences perceive reality, rather than simply reflecting it. Independent - Broadsheet Reasons why The Independent went online  N...

 Key word recap Niche - Appeals to a smaller audience Mass/Mainstream - Appeals to a wider audience Conglomerate - A big company that owns multiple subsidiary companies  Time Shifting - Watching a show on demand Escapism - Using a media sector to offer escapism for your entertainment or relaxation Kerrang! Music Magazine - Both print and online Genre Audience Males Late teens Ownership - Kerrang! Wasted talent own: Magazine Website Music Awards Bauer Media own: Radio Box Plus Network own: TV Gone digital - Monthly not weekly Implications Synergy - Different companies work together to create kerrang! Psychographics - Peoples beliefs and values Demographics - GRACE; Target audience Above-the-line - Targeting a mass/mainstream audience Below-the-line - Targeting a niche audience Digital Advertising for Kerrang! Youtube - Links to magazine website for subscriptions Social Media - X; Facebook - Older audience; Instagram - Younger audience Jan 2017 Past paper question 7a 7...