Heart FM Radio

​Different Platforms:​

AM (Amplitude Modulation)​

FM (Frequency Modulation)​

DAB (Digital Audio Broadcasting, available via a DAB radio) ​

Dedicated station’s website​

Radio apps

DAB​

DAB radio stands for (Digital Audio Broadcasting, available via a DAB radio)​

Advantages of this platform =​

There is a much wider range of stations offered on DAB radio​

DAB has a more reliable signal ​

DAB radio is available over longer distances.

Heart FM target audiences 

Gender: all

Race: all

Age: 25-44

Class: middle to above

Ethnicity: all

Heart Print ad

Above-the-line & traditional advertising; Billboard

Use of strawberries connoting the red for hearts logo

Drippy Cream

Heart Video ad

Repetition in the use of red – everywhere – travels with you wherever you go.

Heart Radio Target Audience – parents demographic - inclusive to the families –

Concept of the advert – family friendly.

Could be humours to an older audience who are the target audience.

Feel good – utopia way of life – by listening to Heart Radio, it makes you feel like that.

How is sponsorship used across the website?​

Apple music

How can listeners access the station?​

On your radio, on global player, and on your smart speaker

Which aspects of the website appeal to the target audience?

The known celebrities, The competition

Heart Target Audience

A wide audience depending on the specific Heart channel e.g Heart Dance or Heart Love​

Mainstream music​

Both men and women​

Broad music appeal 

Building a connection with the presenters

The heart website uses social media links at the bottom

Jingles​

A jingle is a short slogan, verse or tune designed to be easily remembered, and is especially used in advertising.​

These add to a product’s overall brand identity – the elements that distinguish it for the consumer.

Heart Jingles

The jingles appeals to the target audience by using popular songs that they like.

Key Terms​

Mode of address​

The way in which a media product speaks to, or attracts, its audience.​

Sound motif​

A sound effect or combination of sound effects associated with a particular setting, situation, character or idea.​

Ident​

A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air.

Heart phone-in

Mode of address – social interaction, doesn’t feel forced – it’s like having a conversation with a friend, talking to people of a similar age

- How do the presenters address the audience – use informal language - building a better connection/relationship – audience feels more comfortable having that dialogue together

- How does it appeal to target audience – it will encourage the audience to engage and may they will call next time – quite comical 

How effective is the ident – building the brand identity – part of their jingle/recognition 

- How does it appeal to the audience – quite upbeat and modern 

The Accent Game

- Humorous - quite comical – making fun of themselves 

- Repetition of brand identity 

- could appear to be awkward to younger audiences

RAJAR

Heart VS BBC Radio 1

                                               Reach 000s                                   Reach Percent

BBC Radio 1                              7,537                                                 13

Heart Brand (UK)                      13,298                                                23