Newspapers

Tabloids

Tabloids- informal language, more images, content driven by- gossip, celebrity news, sports coverage, competitions- i.e the news values are low ​

Cheaper than broadsheets – targets working class reader​

Also, manual/ semi-skilled workers

Broadsheet

Based on politics and current affairs- serious current events , examined from a serious perspective- truth, information, argument ​

More text than images- in depth journalism ​

Formal language​

The Telegraph / Sunday Telegraph- always Conservative/ Tory ​

The Times/ Sunday Times- change political view depending on who Murdoch wants to please. Blair / Labour was in power, Murdoch’s newspapers supported Blair ​

The Independent/Guardian – centre/ left of centre/ moderate view/ traditionally Labour 

Mediation

The process through which events or information are interpreted and represented, shaping how audiences perceive reality, rather than simply reflecting it.

Independent - Broadsheet

Reasons why The Independent went online 

Not able to sell printed copies – lose money​

Cheaper, more cost effective​

To read online you must subscribed​

Subscriptions generate revenue​

More advertising revenue​

Readership? Middle class, older, upper class, well- informed, educated, professional (initially men- city)​

Social grade: C1- B 

The Sun - Tabloid

News Corp

News Corp owns a wide array of media and information services brands, including:

Dow Jones (publisher of The Wall Street Journal)

News UK (publisher of The Sun and The Times)

News Corp Australia

HarperCollins

REA Group (operator of realestate.com.au)

Readership - Total number of people who read this

Circulation - The number of copies that are distributed to newsagents per day

Leveson inquiry

Marketing & Distribution

The Independent​

The last printed edition of The Independent was published on Saturday 26 March 2016, leaving only its digital editions.​

The Independent was also launched as a competitor for free papers. Originally a sister newspaper to The Independent, it cost only 20p when first published. However, it is now owned by JPIMedia.

The Sun TV Ads

The sun savers

Pirate bingo ad

male dominant stereotype

Billboard ad - Above and below the line advertising

Decoding Papers - Reception Theory

Stuart Hall: Preferred/Negotiated/Oppositional​

Preferred Reading – This is when audiences respond to the product the way media producers want/expect them to.​

Negotiated Reading – This is when a member of the audience partly agrees with part of the product .e.g Film, documentary, TV programme.​

Oppositional Reading – This is when the audience are in complete disagreement with the product’s message or setting.

Independant

Masthead - Title of the magazine

Serif text font - Represents maturity

The Sun

Masthead - Bold, Big, Sans serif, Positioned at the top left

Font - Sans serif; Basic

Connotations - The image connotes...

Social Economic Grade

Explain two interpretations that could be made about the target audience of the Daily Express.

1. The daily express appeals to older audiences because the daily news content appeals to older generations and younger audiences don't really watch the news because they have access to social media which appeals more to them.

Regulatory Bodies

Role of IPSO​

Independent Press Standards Organisation​

Introduced 2014, replacing the Press Complaints Commission (PCC).​

They regulate the content of all press (newspaper) and magazine copy.

Editors’ Code of Practice​

Covers the following:​

1. Accuracy​

2. Privacy​

3. Harassment​

4. Intrusion into grief or shock​

5. Reporting Suicide​

6. Children​

7. Children in sex cases​

8. Hospitals​

9. Reporting of Crime​

10. Clandestine devices and subterfuge​

11. Victims of sexual assault​

12. Discrimination​

13. Financial journalism​

14. Confidential sources​

15. Witness payments in criminal trials​

16. Payment to criminals