Kerrang! (Magazine)

 Key word recap

  • Niche - Appeals to a smaller audience
  • Mass/Mainstream - Appeals to a wider audience
  • Conglomerate - A big company that owns multiple subsidiary companies 
  • Time Shifting - Watching a show on demand
  • Escapism - Using a media sector to offer escapism for your entertainment or relaxation


Kerrang!
  • Music Magazine - Both print and online
  • Genre
Audience
  • Males
  • Late teens


Ownership - Kerrang!

Wasted talent own:
  • Magazine
  • Website
  • Music Awards
Bauer Media own:
  • Radio
Box Plus Network own:
  • TV

Gone digital - Monthly not weekly


Implications
Synergy - Different companies work together to create kerrang!

Psychographics - Peoples beliefs and values
Demographics - GRACE; Target audience

Above-the-line - Targeting a mass/mainstream audience
Below-the-line - Targeting a niche audience


Digital Advertising for Kerrang!

Youtube - Links to magazine website for subscriptions
Social Media - X; Facebook - Older audience; Instagram - Younger audience



Jan 2017 Past paper question 7a

7a
Explain three ways that online technologies can be used to enhance traditional advertising methods. You must use real media products/examples to support each of your answers.








Above the line TV advert for Kerrang!​

Traditional Print advertising
Posters and magazines

Kerrang textual analysis
  • Masthead
  • Cover lines
  • Barcode
  • Colour scheme
  • Puff
  • Main image
  • Font
  • Brand
  • Skyline
  • USP

Textual Analysis

Front cover
  • Masthead
  • Coverines
  • Fonts
  • Puffs
  • Z - Line Pattern
  • Barcode
  • Main Image
  • Slogan
  • Colour Scheme
  • Issue date
  • Date
  • Skyline/Strap Line
  • Publisher

Producers                           Audience
  • Colour
  • Codes + Conventions
  • Article, feature
  • Lead - article (Stand First)
  • Q&A - Interview
  • Image


Double page spread
  • Title
  • Layout/positioning
  • Size
  • Lead
  • Use of column/alignment
  • Images used
  • Image details
  • Pull Quote/messages
  • Colour scheme
  • Text
  • Content information
  • Magazine logo
  • Date/page number
  • Body Copy




Kerrang

Commonality
  • Layout
  • Masthead located in same place; same size
  • Images are similar/ character types
  • Characters from rock bands
  • All follow Z- Plan 
House style
  • On the masthead- Same pattern
  • Colour palette - Black
  • Presentation of the cover lines- titled- 
Colour scheme
  • House style- to use black
  • Connotations of the colour scheme - danger, defiance and rebellion

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