Film audiences

GRACE

Encanto Target Audience

Gender - Mostly female

Race - Inclusive to all/ Mixed

Age - Young audiences aged 6-13

Class - Low/Middle

Ethnicity - Inclusive to all/ Mixed

Get Out Target Audience

Gender - Male/Female

Race - 

Age - 15+

Class - Low/Middle

Ethnicity - Inclusive to all/ Mixed

Age Rating

15

Get Out

Motion Picture Rating (MPA)

Rated R for violence, bloody images, and language including sexual references

Violence & Gore: Severe

Profanity: Severe

Alcohol, Drugs & Smoking: Mild 

Frightening & Intense Scenes: Severe

Encanto

Motion Picture Rating (MPA)

Rated PG for some action and mild rude humour

Sex & Nudity: None

Violence & Gore: Mild

Profanity: None

Alcohol, Drugs & Smoking: None

Frightening & Intense Scenes: Mild

Target audience for Get Out

Primary- men and women 16-30 enjoy horror movies​

Secondary- broader age range ​

Fans of indie films/ or thriller films​

Tertiary- fans of the director Jordan Peele​

Appeal to members of black community- black politics- psychographic profile- tensions in the film around audience understanding the meanings​

Targeting other ethnicities to make a statement

Get Out - Niche

Black audience (Jordan Peele)​

White audience- to educate on Black-American experience​

Appeals to both male and females 15+​

G.R.A.C.E- wide appeal for a niche film​

Followers of the work of Jordan Peele or the actor Daniel Kaluuya

Target audience for Encanto

Primary (MASS)​

4-18 boys and girls, enjoy Disney films​

Themes of community – EXPLORERS​

Spanish/Mexican/Columbian community​

South American/English primary ethnicities​

C1 – B: streaming service prices, cinema prices, themes within the film​

​

Secondary (MASS)​

Adults: 25-50​

Fans of Disney as a brand, songs​

Fans of animation​

Broader in terms of race and ethnicity – GLOBALLY distributed film​

​

Tertiary (NICHE)​

Latino community ​

Fans of the lyricist Lin-Manuel Miranda​

Film reviewers/fans of musicals

https://www.bbc.co.uk/news/entertainment-arts-47552704

The appeal of Disney films for adults

Nostalgia- looking back to childhood​

The hidden jokes for adult audiences/ innuendoes ​

The narrative and themes- are predictable – this is appealing and expected by audiences​

Values: American values- opportunity, the dream, freedom, being patriotic, love and family- universal values and themes

Blumler and Katz – Uses and Gratifications​

An audience wants to:​

1. be informed or educated​
2. identify with characters of the situation in the media environment​
3. simple entertainment​
4. enhance social interaction​
5. escape from the stresses of daily life

Get out is aimed at a niche audience with a primary age range of 15 - 30 years-old and a secondary being 30 - 65. 

It’s equally important for companies to gather feedback and interact with their audiences as much as it is important that audiences have uses and purposes for these products.

January 2019: Q9​

January 2020: Q7a​

June 2017: Q8a

9)  Identify three ways that audiences can interact with the producers of digital media products.

1. Through the comment section of a social media platform e.g. YouTube.
2. Online survey after watching an ad on social media.
3. Through Instagram direct message

7a)  Identify three ways that TV and radio presenters can use social media to interact with audiences.

1. Through a TikTok livestreams
2. Through poll post e.g. on Instagram to find audience opinions
3. 
   

8a)  Explain two ways that social media has been used to advertise a media product or products you have studied. Use examples to support your answer.

1. Feastables have created an Instagram account and they've made multiple posts with MrBeast, using celebrity endorsement.
2. Prime Ice have created an YouTube account and they've made multiple short videos with KSI and Logan Paul advertising the 3 different Prime Ice Flavours

PEST Analysis - Acronym

Political factors​

Economic factors​

Social factors​

Technological factors

A PEST analysis (similarly to a SWOT) is used for research and evaluating purposes, when creating or gathering ideas for a media product.

Yes, there is a positive impact an it opens up opportunities.

P.

• Locations
• Themes
• Finance LTD

S.

• Awareness - reflect
• 
  

Political​

Could the advertising campaign offend audience members? 

Economical​

Could it become too expensive for consumers to buy?​

Does Disney have the technology to make the media product successful?

Social​

Are there enough opportunities to maximise potential synergy and/or marketing methods?

Technological​

Is there a wide range of audience accessibility?

Exam question Jan 2022 Q7 a & b

7a

1. Making sure the product doesn't offend any audience members
2. Focusing on the target audiences interests and current trends so you can plan your marketing strategies accordingly.
3. Finding out whether or not the product is available to a lower class
4. Making sure that it is accessible on multiple devices for a wider audience to use the product

7b

1. To see whether or not the product is suitable for the audience to ensure success.
2. To make sure the product is affordable to the buyers to promote more sales.