TV Research Data

Data and audience research terminology

  • Primary and Secondary Research
  • Quantitative and Qualitative Data
  • Open/Closed Questions

Primary Research
  • Examples: surveys, focus groups, interviews, questionnaires
Secondary Research
  • Examples: includes online: case studies; online magazines and newspapers; wikipedia; articles and magazines; textbooks, online material e.g. YouTube and Ted-talks
Qualitative Research- letters/ words- opinions
Quantitative Research- numbers- statistical data e.g. adding up responses- often government data





Important terms 28/02
  • Narrowcasting- a channel/ producer distributes content to a narrow/ niche audience
  • Time-shifting- to record a programme and then 'shift' it to a platform for future broadcasting
  • Simulcasting- broadcasting both traditional schedule and online
  • Web 2.0- second phase development of world wide web- staying online; collaborating- sharing info; meetings; hyperlinks
  • Horizontal integration- a media conglomerate has different companies/ subsidiaries and they work together/ in synergy e.g. a film company using the audio company to produce music for a soundtrack
  • Vertical integration- full control of all stages-production, distribution, exhibition; keeps profits



Wed 5th march
  • Ownership (TV+ITV) e.g. BBC Licence
  • PSB
  • Synergy- BBC Earth case study
  • Graphs + Data BARB


June 2018 past paper question

7.  Identify four methods for collecting audiences feedback used by media producers for specific media products you have studied.
  • Surveys
  • Secondary data e.g. BARB
  • Focus groups
  • Interview
  • Questionnaires*
  • (secondary)- online: articles, Ted-talks, magazines, e-books, YouTube, specialist journalist

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