Audiences

Mainstream vs Niche

Niche
  • BBC Radio 3
  • Classical
  • Drum & Base music genre
  • Film magazine
  • Sight t sound
  • Total film
Mainstream
  • Mojo
  • Wicked film
  • death in paradise
  • Harry potter - all films
  • Fortnite
  • GTA
  • Minecraft
  • COD


Mainstream

An audience that consumes a product that appeals to a wide range of groups and cultures

Niche

The audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile. (e.g. age, ethnicity)


BARB data -  Stands for: Broadcasters' Audience Research Board.

They collate viewing figures for all the major UK broadcasters such as BBC, ITV and Sky

How many people watched The X Factor in any given week during September 2018? 
3.12m


BARB data can then be used by television companies to assess how well a television series is performing – compared with previous series, for example, or with rival shows on other channels.

Doctor who average ratings 2005-2007 

2008 - most popular - David Tennant


Slide 16 barb data

Love island data - Most people watched
  • PC 16-24
  • TV 25 - 34
  • Tablet 4 - 15
Chart 4 - Ethnicity
  • The highest increase from 2014 - 2019 - black africans - highest increase



Demographics​
  • In which media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender, economic status/class, level of education, hobbies and interests, and lifestyle choices.​  ​  

Psychographics
  • ​Profiling of audiences based on personal beliefs, values, interests, and lifestyle.


Demographics
  • Gender​  
  • Race​  
  • Age​  
  • Class/Socio-economic – social and economic situation (spending power)​  
  • Ethnic groups​  ​  
  • Psychographics – personality traits and interests​  
  • Geodemographics – local geographic and cultural impact​  
  • Sexual orientation​  
  • Mainstream​  
  • Niche 


1a

(i) Identify three interpretations that can be made about the methods used by consumers to access published media material.   [3] Marks
  • Print 67% (Highest)
  • Tablet 22% (Lowest)
  • 93% of the population in GB during 'Oct 2017 - Sep 2018' access published media
67% access via print
  • Reason why?
  • Most people do so because 




Accessing radio - 3 different ways
  1. Digital radio- radio stations
  2. Digital TV- listening through television
  3. Websites www- via the radio website (or youtube)

Identify two social media channels that radio producers might use to target 15-24 year-old listeners to promote a new radio programme.

Explain why each would be an effective channel to target these listeners

a) Instagram appeals to 15-24
b) Tik Tok
not Facebook or X/Twitter



Audience Needs

U & G Theory - Uses and Grats

  • Audiences use the media for different reasons


  1. Informed and Educated - Teams, BBC News, Tik Tok
  2. Entertained -  Tik Tok, Instagram, Netflix, Youtube
  3. Escape - Gaming, Netflix, Spotify
  4. Social Connections - Whatsapp, Snapchat

Comments

  1. Lisa SocratesMarch 11, 2025 at 4:37 AM

    Excellent work on audiences. You have noted important terminology such as 'niche' audience.

    ReplyDelete

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