JonahGreenfieldUnit1

Data and audience research terminology Primary and Secondary Research Quantitative and Qualitative Data Open/Closed Questions Primary Research Examples: surveys, focus groups, interviews, questionnaires Secondary Research Examples: includes online: case studies; online magazines and newspapers; wikipedia; articles and magazines; textbooks, online material e.g. YouTube and Ted-talks Qualitative Research- letters/ words- opinions Quantitative Research- numbers- statistical data e.g. adding up responses- often government data Important terms 28/02 Narrowcasting- a channel/ producer distributes content to a narrow/ niche audience Time-shifting- to record a programme and then 'shift' it to a platform for future broadcasting Simulcasting- broadcasting both traditional schedule and online Web 2.0- second phase development of world wide web- staying online; collaborating- sharing info; meetings; hyperlinks Horizontal integration- a media conglomerate has different companies/ subsidiari...

 Film Case Studies Video-on-demand Nowadays, companies can also exhibit their films via online video-on-demand (VoD) services such as Netflix and YouTube.​  ​   Disney owns the Disney Channel (TV) but also Disney Plus, a VoD allowing it to compete with the likes of Netflix. Where can film production companies advertise their films? In the cinema- a film trailer Posters on buses Traditional advertising Posters on buses Bus shelters Print/ Pamphlets Magazines Radio trailers Film trailers Digital advertising Digital billboards Social media platforms Recap Traditional vs digital Above- /below-the-line Black Box Downloading Streaming? Advertising: Above the line- mass communication, reaching a wider audience e.g. billboard, trailer, poster Below the line: smaller/ niche audience- targeting a specific audience (usually smaller) also finding the audience in ways that  Encanto case study Estimated budget 120m and grossed over 250m Compared to frozen - estimated budget 1...

Mainstream vs Niche Niche BBC Radio 3 Classical Drum & Base music genre Film magazine Sight t sound Total film Mainstream Mojo Wicked film death in paradise Harry potter - all films Fortnite GTA Minecraft COD Mainstream An audience that consumes a product that appeals to a wide range of groups and cultures Niche The audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile. (e.g. age, ethnicity) BARB data -  Stands for: Broadcasters' Audience Research Board. They collate viewing figures for all the major UK broadcasters such as BBC, ITV and Sky How many people watched The X Factor in any given week during September 2018?  3.12m BARB data can then be used by television companies to assess how well a television series is performing – compared with previous series, for example, or with rival shows on other channels. Doctor who average ratings 2005-2007  2008 - most popular - Da...

Advertising - Peaky blinders on different platforms Audience Early 20s Mostly male Fans of the gangster/ drama genre Platforms: TV magazine- The radio times BBC ad/trailer BBC radio- advertising BBC TV Facebook- sizeable older target audience  Digital advertising Traditional advertising Advertising Payments from brands in return for the placement of promotional material on pages or during production - could be in the form of commercial breaks, or via product placement . Main ways of advertising: Digital advertising Social media - Tiktok, Instagram, Facebook Traditional advertising Public media - Billboards, Transport, Magazines and news papers, Radio, TV product placement Above the line advertising Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print (e.g. billboards) and the internet. Above the line advertising is very obvious to consumers and appeals to mass audiences. Mass media, Mass audience - reach large...